content analytics

Content performance measurement is difficult for marketers and publishers alike. Let's get beyond traffic, likes and pageviews and dive into metrics that matter.

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Strategy

How to use algorithmic and audience data to build content pillars

Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.

Content pillars: The next evolution of impactful branded content strategy

If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.

Analytics

Commonly misread metrics: Time on page, session duration and engaged time

Session duration and engaged time are crucial performance metrics for content-rich websites. Learn why they're often misread.

My 2021 tech stack: Robust audience research and a slick SEO toolkit

I've made big changes to my tech stack in 2021. Check out what I'm using this year.

measurement

Volument: The most promising alternative web analytics tool

Volument is one of the most promising non-Google web analytics tools on the market. Read The Content Technologist review.