The Business of Content

Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.

How are algorithms portrayed on tv, and how does that compare with how they actually work?

The answer: you don't need to publish web content nearly as often as you think.

Viral metaphors are callous in the after-era.

Measuring for eyeballs is for chumps. Especially if you care about content.

Start with your needs and move forward: Choose your content software stack like a pro.