The Business of Content

Whether you’re deploying a digital content campaign to tens of thousands of customers or managing content production, you need security protocols around user account management, access control, and authentication.

Where should you be spending your precious time and energy to grow your brand awareness on social media? Read The Content Technologist take.

As we exit 2022 and enter into our new world of "generative AI," I recommend establishing a new framework for content evaluation: The Wahlburgers–First Cow continuum.

Don't anger potential fans with too much aggressive automation. Here's how to respect your customers' and subscribers' ability to consent.

Websites are here to stay, and if your content business relies on building trust and connection with your audience, they are an absolute necessity.

Why do execs and analysts continue to argue that digital publishing is cheaper than print? Here's an outline of expenses many publishers forget.