Audience & UX

Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.

How are algorithms portrayed on tv, and how does that compare with how they actually work?

The answer: you don't need to publish web content nearly as often as you think.

Viral metaphors are callous in the after-era.

Measuring for eyeballs is for chumps. Especially if you care about content.

Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.