Audience & UX

One way to democratize the media: Know when to use behavioral data and when to use demographic data in audience development.

Why are we still building websites with blogs tacked on at the end? Are blogs really good for SEO?

SparkToro is an audience research tool for the era of creators, influencers and podcasts. Read the Content Technologist review.

Mailchimp is the best designed email platform I’ve ever used, and it has been for over a decade.

Here’s what I tell clients and people who want to learn more about writing an email newsletter.

Pinterest, another giant repository of consumer taste data, released its Trends tool back in December. Much like its older, far wiser step-sibling, Google Trends, Pinterest Trends displays how consumer topics have historically trended on Pinterest. Cool, right?