Audience & UX

Transformers take static vector embeddings, which assign single values to every token, and expand their context, nearly simultaneously as they process the context of every other word in the sentence. But who cares, let's listen to a pop song!

Before you choose a platform for yourself or your company, think seriously about what how you want to create, manage, distribute, maintain and monetize your content.

With data science and algorithms being panned into binary, good-versus-bad narratives, where can we find clarity and room to experiment?

How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?

From Mondrian to federated content, we're on the cusp of reimagining social media so that it communicates what mass social networks left behind.

There's no point in denying it—the social media landscape has undergone some significant changes. Here's what we're doing to shift our strategy and stay in the game.