Analytics

What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.

1/21: First-party data collection 101, a free-to-use robust survey tool; and great stats on news consumption and audience trust.

Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.

One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?

Our professional conversations in the age of data excess and growth hacking don’t often reflect complex narratives. Data should never shut down reasonable dissent.

Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.