Analytics

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The ultimate guide to better branded SEO in only 5 steps

Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.

The new darling of content intelligence tools: Frase review

Frase is attracting attention as the newest content intelligence tool on the market. Read The Content Technologist review.

Strategy

The bright new keyword research tool: Mangools review

Mangools is an inexpensive but robust keyword and SEO research tool. Read The Content Technologist review.

4 common content engagement analytics patterns that shed light on the lurkers

Want to learn more about how your audience engages with your content? Here are 3 Google Analytics setups and one email metric to watch.

First-party audience data collection 101: 5 methods to wrangle your owned data

What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.

newsletter

CT No. 70: Everyone’s invited to the first-party data party

1/21: First-party data collection 101, a free-to-use robust survey tool; and great stats on news consumption and audience trust.