Analytics

In optimization school, we are explicitly told not to optimize toward Quality Score. We are told to optimize toward conversions, or conversion rate, taking into account cost-per-conversion. But really, we are optimizing toward profit.

SEMRush is a popular low-cost SEO software that gathers ranking, link and keyword data. Read The Content Technologist review.

Pinterest, another giant repository of consumer taste data, released its Trends tool back in December. Much like its older, far wiser step-sibling, Google Trends, Pinterest Trends displays how consumer topics have historically trended on Pinterest. Cool, right?

Do you want to turn your large qualitative content dataset and want to transform it into quantitative data? MaxQDA’s got your number.

Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.

Parse.ly tries to distill the very real problem of Google Analytics confusion into a few basic metrics.