A resource for content professionals working in the age of algorithms

CT No.260: News has no memory

For humans bearing the burden of memory, a tightly written news recap feels incredibly thin. A video is too much. Little exists in between.

288 posts

Want to run a sustainable digital content business? Web's still your best bet.

Want to run a sustainable digital content business? Web's still your best bet.

Websites are here to stay, and if your content business relies on building trust and connection with your audience, they are an absolute necessity.

Customizing GA4 for content publishers: How to adjust the timer for engaged sessions

Customizing GA4 for content publishers: How to adjust the timer for engaged sessions

If your website focuses on content for readers or viewers, change this back-end setting in Google Analytics 4 to better understand your most valuable audience.

Digital publishing isn't cheap: Planning for website publishing expenses

Digital publishing isn't cheap: Planning for website publishing expenses

Why do execs and analysts continue to argue that digital publishing is cheaper than print? Here's an outline of expenses many publishers forget.

What is Google's Helpful Content update? And why should we quit creating "SEO content"

What is Google's Helpful Content update? And why should we quit creating "SEO content"

Here are ten clear steps to ensure the content on your website is considered helpful by algorithms and humans.

What exactly is bounce rate?: Post-structuralism and content analytics

What exactly is bounce rate?: Post-structuralism and content analytics

In 2020 western digital culture has clearly established that words do not mean what you think they mean. The disinformation phenomenon doesn’t just apply to politics; it applies to any digital news or marketing or even entertainment content in spades.

How to take content performance benchmarks

How to take content performance benchmarks

Digital user data availability will change. Here's how to take a benchmark, using Apple Mail's recent privacy changes as an example.

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