Content strategy defines why, how, where, and for whom a company creates content. It comprises the activities that connect business goals with audience (aka consumer, customer, user, or client) needs, defines content’s purpose in an organization, and specifies the conditions that make content successful.
It doesn't matter how well or efficiently your content workflow is designed because no one ever sees it; it matters how customers perceive the output of your product and your brand. The Gestalt, or the whole, is the brand, not the individual post.
With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.
How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?
Publisher Deborah Carver steps into the ring to weigh on recent media criticism of the word "content," suggesting that the budgets allocated to content production and the possibilities of generating "form" with AI should be where our attention lies.
Whether you know it or not, your next big campaign hinges on the technical concepts behind culture-making: organizational design. Dive into how design can ferment culture.
A reflection on the meaning of good content, as defined by Google — for better or worse.
There's no point in denying it—the social media landscape has undergone some significant changes. Here's what we're doing to shift our strategy and stay in the game.
As tension in the entertainment industry rises, studios are turning to canonical stories to guarantee ticket sales. But does identifiable content always mean good content?
In the rising world of automation and content proliferation, where search engines are already experimenting with embedding generative AI in their results, how do creators and businesses stand out? Reader experience may just hold the answer.
If you’re feeding yourself the same inputs as everyone else, you run the risk of homogenous, bland, boring content. This content research framework will help you find the right data.
Iteration is a repetition of a process to solve a specific problem, and it’s a big part of how machine learning algorithms are developed. But the way devs and data scientists think about iteration doesn’t always match with editorial and entertainment industry production methodologies and norms.
Like humans, parrots comprehend. They understand options and make choices based on comprehension. While the stochastic output of an LLM can seem like an entity deciding or exercising creative thought patterns, it’s just an algorithm running on a computer.
Customer feedback has become a precious commodity for content marketers. The lessons ecommerce vendors are learning from reviews apply to any online content business. It's time to listen to your customer feedback.
Visual concepting tools have branched into the strategy, brand, and content disciplines. They present rich canvases to communicate vision, a far cry from algorithms that fill content templates.
Understanding the what, why, and how of fashion’s investments in the metaverse from a content strategy perspective provides a rich source of case studies, best practices, and competitive research for business decision makers and strategists alike.