Deborah Carver

Content analytics are unnecessarily complex. Business leaders don't understand them. Learn a better way to harness your data.

RightMessage laser-focuses on doing one thing really well: customizing messaging for users who are already in your system without a login and sending their data entry to your database.

The best writing advice I’ve been given is: write what you want to read. It’s the same with personalized marketing: Personalize how you’d like to receive your personalization.

If you're onboarding new marketing software, I recommend creating some materials to mitigate that WTF moment your team is going to have when they open their new tool.

A content technologist helps businesses and individuals understand the tools and services they need to create, manage, distribute and evaluate their content in the digital marketplace. Read more about what a content technologist does.

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