Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

364 posts

Audience & UX

The gold standard in interactive content: Ceros review

Ceros creates beautiful interactive content marketing — without having to work with any code.

AI & Algorithms

AI-generated content and the end of creative hacks

In summer 2019, Chase announced that content created by AI performed better than that created by people. How will this change the digital content strategy?

Analytics

Content data for content professionals: Ceralytics review

Ceralytics aggregates Google Analytics, social shares, and competitor website data to help you understand current content performance and opportunities to stand out.

Analytics

Building better editorial calendars with content data stories

Content analytics are unnecessarily complex. Business leaders don't understand them. Learn a better way to harness your data.

Audience & UX

Start personalization here: RightMessage Review

RightMessage laser-focuses on doing one thing really well: customizing messaging for users who are already in your system without a login and sending their data entry to your database.

Content Strategy

Want to build content and marketing personalization that doesn't annoy your customers? Start here.

The best writing advice I’ve been given is: write what you want to read. It’s the same with personalized marketing: Personalize how you’d like to receive your personalization.