Deborah Carver

In optimization school, we are explicitly told not to optimize toward Quality Score. We are told to optimize toward conversions, or conversion rate, taking into account cost-per-conversion. But really, we are optimizing toward profit.

One day writers will no longer use Microsoft Word -- and that day can't come soon enough! Ulysses is one of several better options for writers.

What worked for your website in 2010 will likely not work in the 2020s. Here's a user-centered, UX- and SEO-focused website redesign research process that works.

Should we all chill out about workplace culture jargon and focus on decoding the algorithms that make our lives weird?

Meta descriptions significantly impact user behavior. They encourage users to read your website. Here are some guidelines for better metas.

SEMRush is a popular low-cost SEO software that gathers ranking, link and keyword data. Read The Content Technologist review.