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Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

361 posts

Digital publishing isn't cheap: Planning for website publishing expenses

Digital publishing isn't cheap: Planning for website publishing expenses

Why do execs and analysts continue to argue that digital publishing is cheaper than print? Here's an outline of expenses many publishers forget.

What is Google's Helpful Content update? And why should we quit creating "SEO content"

What is Google's Helpful Content update? And why should we quit creating "SEO content"

Here are ten clear steps to ensure the content on your website is considered helpful by algorithms and humans.

What exactly is bounce rate?: Post-structuralism and content analytics

What exactly is bounce rate?: Post-structuralism and content analytics

In 2020 western digital culture has clearly established that words do not mean what you think they mean. The disinformation phenomenon doesn’t just apply to politics; it applies to any digital news or marketing or even entertainment content in spades.

When designer email software doesn't work out: My Gmail inbox tabs hack

When designer email software doesn't work out: My Gmail inbox tabs hack

What happened when I tried and failed to use Superhuman? I re-engineered my Gmail inbox. Here's how.

How to take content performance benchmarks

How to take content performance benchmarks

Digital user data availability will change. Here's how to take a benchmark, using Apple Mail's recent privacy changes as an example.

A few things I've learned about Google

A few things I've learned about Google

Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.

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