UX

Discussing user experience (UX) within the digital content and marketing industry.

71 posts

Setting the stage for content project success: Best practices for a strong kickoff meeting

Setting the stage for content project success: Best practices for a strong kickoff meeting

Leave every participant with a clear understanding of what the team aims to accomplish. However, reaching that point involves research and stakeholder input. Check out our tips for running kickass kickoffs.

On iteration: Why digital business folks and content producers don’t always see eye-to-eye

On iteration: Why digital business folks and content producers don’t always see eye-to-eye

Iteration is a repetition of a process to solve a specific problem, and it’s a big part of how machine learning algorithms are developed. But the way devs and data scientists think about iteration doesn’t always match with editorial and entertainment industry production methodologies and norms.

Why content strategists should add visual concepting software to their toolkits

Example of a brand jam showing visual concepting for a food media collective.

Visual concepting tools have branched into the strategy, brand, and content disciplines. They present rich canvases to communicate vision, a far cry from algorithms that fill content templates.

How to gracefully incorporate PhDs into a corporate UX research team

How to gracefully incorporate PhDs into a corporate UX research team

PhDs often experience culture shock in the rapid-growth business world where it’s okay to “move fast and break things.” However, stakeholders are not necessarily prepared for deep questions and methodology.

How to ditch tactic-level SEO and create an audience acquisition strategy

How to ditch tactic-level SEO and create an audience acquisition strategy

Shift your mindset from SEO tactics to organically acquiring an audience on digital channels.

How to choose the right keywords for your content, OR True tales of a newbie content manager

An AI image in the style of a 19th c woodcut depicts an old man at a desk. In front of him is a backward-facing laptop.

Half a career later, I can look back and clearly see in my first job the mingling of physical and digital, of old publishing and new formats colliding.

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