Discussing user experience (UX) within the digital content and marketing industry.
Leave every participant with a clear understanding of what the team aims to accomplish. However, reaching that point involves research and stakeholder input. Check out our tips for running kickass kickoffs.
Iteration is a repetition of a process to solve a specific problem, and it’s a big part of how machine learning algorithms are developed. But the way devs and data scientists think about iteration doesn’t always match with editorial and entertainment industry production methodologies and norms.
Visual concepting tools have branched into the strategy, brand, and content disciplines. They present rich canvases to communicate vision, a far cry from algorithms that fill content templates.
PhDs often experience culture shock in the rapid-growth business world where it’s okay to “move fast and break things.” However, stakeholders are not necessarily prepared for deep questions and methodology.
Shift your mindset from SEO tactics to organically acquiring an audience on digital channels.
Half a career later, I can look back and clearly see in my first job the mingling of physical and digital, of old publishing and new formats colliding.