trust

30 posts

Building systems for replicable project success

Paper with line graph drawn on it; x-axis is "sucking" to "not sucking," and y-axis is "the past" to "the future."

Freelancing gets a bad reputation because of its infamous feast-and-famine cycles that can make even the most resilient among us feel anxious. One way to not only survive, but thrive is to build repeatable, scalable systems that position you as the unequivocal expert in your field.

The power of brand voice at Bookshop.org

The power of brand voice at Bookshop.org

How does good brand voice work to reflect a company's values and attract customers at the same time? Take some hints from the masters at Bookshop.org

A UX mind-shift for website publishing: Consider reader experience

A UX mind-shift for website publishing: Consider reader experience

In the rising world of automation and content proliferation, where search engines are already experimenting with embedding generative AI in their results, how do creators and businesses stand out? Reader experience may just hold the answer.

On iteration: Why digital business folks and content producers don’t always see eye-to-eye

On iteration: Why digital business folks and content producers don’t always see eye-to-eye

Iteration is a repetition of a process to solve a specific problem, and it’s a big part of how machine learning algorithms are developed. But the way devs and data scientists think about iteration doesn’t always match with editorial and entertainment industry production methodologies and norms.

AI Art, Metadata, and Copyright Law

"Garfield in the style of Roz Chast," generated in Midjourney with a prompt by Sam Thielman.

If an AI art-generator company creates a program that can download images at scale and then mash them all together at an end-user’s command, creating endless iterations of digital images "in the style of the Blue period," we'll soon have a much larger database with even more images tagged "Picasso."

How to gracefully incorporate PhDs into a corporate UX research team

How to gracefully incorporate PhDs into a corporate UX research team

PhDs often experience culture shock in the rapid-growth business world where it’s okay to “move fast and break things.” However, stakeholders are not necessarily prepared for deep questions and methodology.

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