Strategy

Audience research, digital channel evaluation, brainstorming and ideation, competitive positioning, information architecture, developing pillars, defining success, writing briefs, big thinking about content’s purpose, and the expertise/proof needed to create great content.

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77 posts

The new darling of content intelligence tools: Frase review

Frase is attracting attention as the newest content intelligence tool on the market. Read The Content Technologist review.

Strategy

The bright new keyword research tool: Mangools review

Mangools is an inexpensive but robust keyword and SEO research tool. Read The Content Technologist review.

Intentional and logical survey and audience data collection: KoBo Toolbox

KoBo Toolbox's robust survey platform is free to use for all as a data collection tool, optimized for many devices and environments.

First-party audience data collection 101: 5 methods to wrangle your owned data

What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.

Gathering audience data from your content

Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.

What do the Capitol riots say about our storytelling and media practices?

Our culture needs to reconsider -- deeply, honestly -- the economics and standards of the content and media environment.

Strategy

Latest stories

The new darling of content intelligence tools: Frase review

The bright new keyword research tool: Mangools review

Intentional and logical survey and audience data collection: KoBo Toolbox

First-party audience data collection 101: 5 methods to wrangle your owned data

Gathering audience data from your content

What do the Capitol riots say about our storytelling and media practices?

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