Strategy

Audience research, digital channel evaluation, brainstorming and ideation, competitive positioning, information architecture, developing pillars, defining success, writing briefs, big thinking about content’s purpose, and the expertise/proof needed to create great content.

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The content intelligence conundrum: Why AI alone won't fix your content problem

The content intelligence conundrum: Why AI alone won't fix your content problem

These search results taste stale. TL;DR you can't optimize content without human originality.

the business of content

Insights from writing a weekly newsletter for exactly 1 year

Insights from writing a weekly newsletter for exactly 1 year

What did I learn after writing a newsletter every week for a year?

Is Google a good place to find resources about social activism and anti-racism?

Is Google a good place to find resources about social activism and anti-racism?

What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining

How to diversify your algorithmic Spotify playlists

How to diversify your algorithmic Spotify playlists

Do you want to listen to different kinds of artists on Spotify and simultaneously raise a middle finger to systemic racism? Here's how.

Is targeting an "affluent" audience racist?

Is targeting an "affluent" audience racist?

One way to democratize the media: Know when to use behavioral data and when to use demographic data in audience development.

Best practices for business websites in the 2020s

Best practices for business websites in the 2020s

A website is the full experience of your business, represented digitally. What should be on your business's website in the 2020s?

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