social media

What really works to make digital content successful? Realistic strategies for posting and navigating algorithms.

If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.

Why the WSJ and whistleblower testimony on Facebook feels extraordinarily disingenuous

Good media monitoring software is hard to find. Here's why I choose Brand24 for myself and my clients.

Our culture needs to reconsider -- deeply, honestly -- the economics and standards of the content and media environment.

Pinterest, another giant repository of consumer taste data, released its Trends tool back in December. Much like its older, far wiser step-sibling, Google Trends, Pinterest Trends displays how consumer topics have historically trended on Pinterest. Cool, right?