Search & Discovery

76 posts

The bright new keyword research tool: Mangools review

The bright new keyword research tool: Mangools review

Mangools is an inexpensive but robust keyword and SEO research tool. Read The Content Technologist review.

The best content, marketing and creative newsletters: 2021 blogroll

The best content, marketing and creative newsletters: 2021 blogroll

For those of us who grew up on the internet, the newsletter glut feels a bit like the early days of blogging, where everyone had a platform and a perspective. Here are my favorites.

A guide to SEO resources for all levels in 2021

A guide to SEO resources for all levels in 2021

All essays and reviews about SEO from The Content Technologist — plus some outside resources — organized by skill level and topic

Substack v. Ghost: What's better for SEO and UX?

Substack v. Ghost: What's better for SEO and UX?

One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?

The gold standard in web crawlers: Screaming Frog review

The gold standard in web crawlers: Screaming Frog review

Screaming Frog does its job quickly, with few frills. Why would you need a fancier web crawler?

Combatting zombie links: Fixing 404s and 301s like an SEO

Combatting zombie links: Fixing 404s and 301s like an SEO

Two main types of zombies afflict the common website: 404 errors and 301 redirects. Here's how to kill them.

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