Search & Discovery

Redirection is a Wordpress plugin that manages bulk redirects. It's an amazing tool for SEO, and I wish more CMS had something similar. Read how it saved me last week.

8.5.21: Build trust with your web content + links.

What if you could have more control over the results of what an algorithm serves up for you? What does the ideal result look like?

Links are the building blocks of the web. Revisit your linking best practices in the context of 2020s digital behavior.

Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.

Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.