Search & Discovery

Websites are here to stay, and if your content business relies on building trust and connection with your audience, they are an absolute necessity.

Here are ten clear steps to ensure the content on your website is considered helpful by algorithms and humans.

In 2020 western digital culture has clearly established that words do not mean what you think they mean. The disinformation phenomenon doesn’t just apply to politics; it applies to any digital news or marketing or even entertainment content in spades.

Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.

The answer: you don't need to publish web content nearly as often as you think.

For more than a decade, Google displayed whatever you wrote as a meta title tag, even as it revised your meta descriptions and pulled feature snippets out of context. Read about the recent changes to Title Tags.