Search & Discovery

You're right to be skeptical of organic search algorithms. But it's also helpful to have an awareness of their very human characteristics. Here's how search and content algorithms work, broken down for the non-experts.

Morningscore provides entry- to intermediate-level SEO analysis and tracking functionality, assigning websites a score based on organic search rankings and visibility. Read The Content Technologist review.

BERT supposedly affects up to 10% of all search queries. It may have affected legacy news websites quite a bit. If you have a large content-driven website, you may have seen a change. Read more about how changes from BERT may affect your website and content business.

If you feel your content business is not reaching the goals you set, you need to make a goal to be a true, active listener. Here are some tips to get started.

MediaCloud is a research tool to help journalists, marketers and content developers understand how media covers a topic over time. Read The Content Technologist review.

Gifs have changed conversation and online communication. Here's how to optimize for the most popular gif search engine, Giphy.