personalization

15 posts from personalization See another: essays, the business of content, web

Members August 1, 2019 by deborah-carver

Building better editorial calendars with content data stories

Content analytics are unnecessarily complex. Business leaders don't understand them. Learn a better way to harness your data.

July 25, 2019 by deborah-carver

Start personalization here: RightMessage Review

RightMessage laser-focuses on doing one thing really well: customizing messaging for users who are already in your system without a login and sending their data entry to your database.

Members July 25, 2019 by deborah-carver in Strategy

Want to build content and marketing personalization that doesn't annoy your customers? Start here.

The best writing advice I’ve been given is: write what you want to read. It’s the same with personalized marketing: Personalize how you’d like to receive your personalization.