optimization

You're right to be skeptical of organic search algorithms. But it's also helpful to have an awareness of their very human characteristics. Here's how search and content algorithms work, broken down for the non-experts.

Morningscore provides entry- to intermediate-level SEO analysis and tracking functionality, assigning websites a score based on organic search rankings and visibility. Read The Content Technologist review.

Ghost is an open-source content management system that is clearly inspired by the best features of Wordpress. Read The Content Technologist review.

What does it look like when we take a farm-to-table approach to menu and information architecture design?

Gifs have changed conversation and online communication. Here's how to optimize for the most popular gif search engine, Giphy.

RankScience is an A/B testing tool for SEO snippets and structure. Read The Content Technologist review.