media

52 posts

Not so good, better, best: Content personalization examples in email, entertainment & news apps

Not so good, better, best: Content personalization examples in email, entertainment & news apps

What does personalized content actually look like in 2021? Check out these good-better-best examples of personalization.

CT No.89: Would I lie to you?

8.5.21: Build trust with your web content + links.

How to measure brand lift using Google Search Console

How to measure brand lift using Google Search Console

Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.

Affordable media monitoring for brands of all sizes: Brand24

Affordable media monitoring for brands of all sizes: Brand24

Good media monitoring software is hard to find. Here's why I choose Brand24 for myself and my clients.

Basecamp and the politics of software

Basecamp and the politics of software

Basecamp has long been the low-cost project management (PM) software of choice for nonprofits and small businesses. Why is it in the spotlight now?

How to own the butt rock conversation

How to own the butt rock conversation

Or, how to break down a SERP and make authentic, impactful, visible long-tail content that ranks.

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