A guide to content business models: Choose your platform like a professional
Before you choose a platform for yourself or your company, think seriously about what how you want to create, manage, distribute, maintain and monetize your content.
media
Making impressions a thing of the past: Grounding your content performance data in reality
Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.
Cultivating ideas in content production: This one weird trick will separate the bots from the professionals
When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?
Join me in my media production kitchen
For content creators, it can be a struggle juggling multiple content streams at once. Turns out there’s a lot we can borrow from the restaurant industry to create efficient production pipelines of our own.
Is all generative AI art terrible? A consideration of how changes in software transform artistic production
Artists face increasingly thorny questions about if, how, and where AI-powered work belongs in their oeuvre. Perhaps the workaround is to use AI to express human eccentricity — not mimic it.
Robots.txt vs. AI robots: How to block your web-based IP from crawlers
You can never truly own words, but you may have anxiety about feeding your web-based writing to the robots. While no content is entirely immune from plagiarism, options for reducing AI mimicry have their own pros and cons.
CT No.238: Language is the technology
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
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