measurement

Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.

5.13.21: Measuring brand awareness, my favorite subscription-focused ESP, and the iPhone privacy referendum

Want to learn more about how your audience engages with your content? Here are 3 Google Analytics setups and one email metric to watch.

1/21: First-party data collection 101, a free-to-use robust survey tool; and great stats on news consumption and audience trust.

Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.

1/14/21: Data acquisition for content marketers, annual survey, a cookie widget tool review, and new tools from Google.