information architecture

Links are the building blocks of the web. Revisit your linking best practices in the context of 2020s digital behavior.

Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.

"Drive traffic to the landing page" is the most time-worn of hastily considered digital marketing tactics. Here's why you should think a little bigger.

Headless, no-code, or enterprise? Answer these questions to before you choose a new content management system.

Or, how to break down a SERP and make authentic, impactful, visible long-tail content that ranks.

I'm not a web developer, but I know how to build websites. Read about my process for The Content Technologist's redesign.