industry standards

Instead of trucks and newsstands, in 2024 we have web- and social network-based aggregator systems that pipe content directly to consumers via software. Navigating algorithmic distribution is a necessary challenge. Here are some tips.

With data science and algorithms being panned into binary, good-versus-bad narratives, where can we find clarity and room to experiment?

How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?

Publisher Deborah Carver steps into the ring to weigh on recent media criticism of the word "content," suggesting that the budgets allocated to content production and the possibilities of generating "form" with AI should be where our attention lies.

How does good brand voice work to reflect a company's values and attract customers at the same time? Take some hints from the masters at Bookshop.org

It’s the annual “here’s how I build content and research client work” tool stack issue. Peep The Content Technologist's tool stack in 2023.