the future of content

Technology is changing, and content adapts. Here's how we think about emerging technologies, generative AI, and the content of the future.

Latest stories

47 posts

Search & Discovery

The problem with Authority in SEO

In the SEO world we are concerned with Authority. This essay explores how SEO authority is built and recorded.

AI & Algorithms

Free content tech ideas: Somebody please develop these tools

Five ideas for content tools that don't exist at the time of writing. Maybe they are good? Probably not.

Search & Discovery

A curious and innovative approach to entity optimization: Clearscope review

Clearscope enables SEO-focused content creators to understand the exact words and phrases that Google uses to build its entities. Read The Content Technologist's review of Clearscope.

AI & Algorithms

Astrology memes and algorithms

Why do we find astrology so interesting in the age of algorithms? We have a theory.

AI & Algorithms

AI-generated content and the end of creative hacks

In summer 2019, Chase announced that content created by AI performed better than that created by people. How will this change the digital content strategy?

the future of content

Latest stories

The problem with Authority in SEO

Free content tech ideas: Somebody please develop these tools

A curious and innovative approach to entity optimization: Clearscope review

Astrology memes and algorithms

AI-generated content and the end of creative hacks

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