the future of content

Technology is changing, and content adapts. Here's how we think about emerging technologies, generative AI, and the content of the future.

47 posts

Website trust signals in the misinformation age

A blonde woman dances in front of a band in the Eurythmics' "Would I Lie to You?" video

How do you show your audiences and search engine algorithms that your website is worth believing, quoting, showing up at the top of search results? Through trust signals.

The 10 dimensions of evaluating the B2B media landscape

The 10 dimensions of evaluating the B2B media landscape

B2B media is having a moment. Consider these 10 dimensions when checking out new B2B media sources.

Blending into the professional online community scene

Blending into the professional online community scene

Seeking professional communities that are going to last through to the next decade and fit with my business lifestyle.

First-party audience data collection 101: 5 methods to wrangle your owned data

First-party audience data collection 101: 5 methods to wrangle your owned data

What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.

Gathering audience data from your content

Gathering audience data from your content

Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.

What do the Capitol riots say about our storytelling and media practices?

What do the Capitol riots say about our storytelling and media practices?

Our culture needs to reconsider -- deeply, honestly -- the economics and standards of the content and media environment.

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