the future of content

There’s a lot of online chatter on the new platform-driven internet, the rise of AI, and what all that means for the future. With techno-optimists and legacy media failing to understand what’s actually going on, maybe it’s time to create the internet we really want.

Automation killed the social media star. How can creators embrace evolving social media algorithms without chasing their audience away?

Artists face increasingly thorny questions about if, how, and where AI-powered work belongs in their oeuvre. Perhaps the workaround is to use AI to express human eccentricity — not mimic it.

Increased accountability might be frightening to some, but evaluation should also have a place in private companies. Whatever regulation exists isn’t cutting it, especially considering recent rounds of mass layoffs and executive-level scandals that leave well-meaning employees without recourse.

Generative AI has the immense power to transform content production. After testing out many of the tools generally available, I’ve identified the best ways that writers can use popular AI writing generation tools for ideation, support, and research.

Understanding the what, why, and how of fashion’s investments in the metaverse from a content strategy perspective provides a rich source of case studies, best practices, and competitive research for business decision makers and strategists alike.