ethics

47 posts

The 10 dimensions of evaluating the B2B media landscape

The 10 dimensions of evaluating the B2B media landscape

B2B media is having a moment. Consider these 10 dimensions when checking out new B2B media sources.

First-party audience data collection 101: 5 methods to wrangle your owned data

First-party audience data collection 101: 5 methods to wrangle your owned data

What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.

Gathering audience data from your content

Gathering audience data from your content

Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.

What do the Capitol riots say about our storytelling and media practices?

What do the Capitol riots say about our storytelling and media practices?

Our culture needs to reconsider -- deeply, honestly -- the economics and standards of the content and media environment.

Substack v. Ghost: What's better for SEO and UX?

Substack v. Ghost: What's better for SEO and UX?

One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?

Big marketing stats with no context are (defeatable) monsters

Big marketing stats with no context are (defeatable) monsters

Our professional conversations in the age of data excess and growth hacking don’t often reflect complex narratives. Data should never shut down reasonable dissent.

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