essays

Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.

170 posts

Setting the stage for content project success: Best practices for a strong kickoff meeting

Setting the stage for content project success: Best practices for a strong kickoff meeting

Leave every participant with a clear understanding of what the team aims to accomplish. However, reaching that point involves research and stakeholder input. Check out our tips for running kickass kickoffs.

Is logic modeling a life raft for content teams? Introducing evaluation logic to private companies

Is logic modeling a life raft for content teams? Introducing evaluation logic to private companies

Increased accountability might be frightening to some, but evaluation should also have a place in private companies. Whatever regulation exists isn’t cutting it, especially considering recent rounds of mass layoffs and executive-level scandals that leave well-meaning employees without recourse.

Engagement rate and beyond: The best TikTok, Facebook & Instagram metrics for content analysis

Engagement rate and beyond: The best TikTok, Facebook & Instagram metrics for content analysis

Can’t remember when you last took a look at your social analytics numbers? Today’s the day for a health check-up.

On iteration: Why digital business folks and content producers don’t always see eye-to-eye

On iteration: Why digital business folks and content producers don’t always see eye-to-eye

Iteration is a repetition of a process to solve a specific problem, and it’s a big part of how machine learning algorithms are developed. But the way devs and data scientists think about iteration doesn’t always match with editorial and entertainment industry production methodologies and norms.

Parrots are not stochastic and neither are you

Collage of parrots and mathematical formulas by Arikia Millikan

Like humans, parrots comprehend. They understand options and make choices based on comprehension. While the stochastic output of an LLM can seem like an entity deciding or exercising creative thought patterns, it’s just an algorithm running on a computer.

How to mine good insights from negative feedback for content strategy

Kyle and Stan look on as Cartman wears a box over his head on South Park.

Customer feedback has become a precious commodity for content marketers. The lessons ecommerce vendors are learning from reviews apply to any online content business. It's time to listen to your customer feedback.

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