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Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.
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170 posts
Setting the stage for content project success: Best practices for a strong kickoff meeting
Is logic modeling a life raft for content teams? Introducing evaluation logic to private companies
Engagement rate and beyond: The best TikTok, Facebook & Instagram metrics for content analysis
On iteration: Why digital business folks and content producers don’t always see eye-to-eye
Parrots are not stochastic and neither are you
How to mine good insights from negative feedback for content strategy