email

Mailchimp is the best designed email platform I’ve ever used, and it has been for over a decade.

Here’s what I tell clients and people who want to learn more about writing an email newsletter.

Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.

Bee is a drag-and-drop email template design software. Should you use it?

RightMessage laser-focuses on doing one thing really well: customizing messaging for users who are already in your system without a login and sending their data entry to your database.

The best writing advice I’ve been given is: write what you want to read. It’s the same with personalized marketing: Personalize how you’d like to receive your personalization.