A guide to content business models: Choose your platform like a professional
Before you choose a platform for yourself or your company, think seriously about what how you want to create, manage, distribute, maintain and monetize your content.
What exactly is bounce rate?: Post-structuralism and content analytics
In 2020 western digital culture has clearly established that words do not mean what you think they mean. The disinformation phenomenon doesn’t just apply to politics; it applies to any digital news or marketing or even entertainment content in spades.
When designer email software doesn't work out: My Gmail inbox tabs hack
What happened when I tried and failed to use Superhuman? I re-engineered my Gmail inbox. Here's how.
The best DIY standalone email service provider: EmailOctopus
Unlike more marketing-first ESPs, EmailOctopus is a straightforward tool to build lists and launch email campaigns. Read The Content Technologist review
Content pillars: The next evolution of impactful branded content strategy
If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.
Not so good, better, best: Content personalization examples in email, entertainment & news apps
What does personalized content actually look like in 2021? Check out these good-better-best examples of personalization.
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