data

To evaluate competitors' content strategies and success, I've developed a four-point competitive scorecard that provides clients with just enough data to understand how owned organic content performance compares to similar sites.

Measuring for eyeballs is for chumps. Especially if you care about content.

How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.

When actually engineering and optimizing content for personalization, two major challenges arise: the Inventory problem and the Interpol problem.

How content personalization systems actually work in 2021

Session duration and engaged time are crucial performance metrics for content-rich websites. Learn why they're often misread.