The Content Technologist

content analytics

Content performance measurement is difficult for marketers and publishers alike. Let's get beyond traffic, likes and pageviews and dive into metrics that matter.

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64 posts

How to measure content performance without traffic metrics like pageviews or sessions
How to measure content performance without traffic metrics like pageviews or sessions

Pageviews suck. Sessions aren't much better. How will you measure content better in the 2020s?

conversion rate optimization

An enterprise platform for obsessive content and design testing: VWO review
An enterprise platform for obsessive content and design testing: VWO review

VWO makes the process of A/B testing website and app content fairly simple, providing easy WYSIWYG solutions for many visual website changes. Read The Content Technologist review.

Grading the extreme complexity of search appearance: Morningscore review
Grading the extreme complexity of search appearance: Morningscore review

Morningscore provides entry- to intermediate-level SEO analysis and tracking functionality, assigning websites a score based on organic search rankings and visibility. Read The Content Technologist review.

If Likes are gone, what you should measure on Instagram?
If Likes are gone, what you should measure on Instagram?

How should you measure Instagram when Likes are gone? Read about some engagement metrics that tell you the real story.

distribution

Content and competitive research superpowers: Buzzsumo review
Content and competitive research superpowers: Buzzsumo review

If you create content, Buzzsumo should be the first place you visit to find out how audiences and thought leaders discuss and share your topic.

A/B testing for better search visibility: Rank Science review
A/B testing for better search visibility: Rank Science review

RankScience is an A/B testing tool for SEO snippets and structure. Read The Content Technologist review.

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Occasional insights about the theory, practice, business, and craft of digital content, written by Deborah Carver.

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