The Business of Content

The needs of digital content businesses in late capitalism differ starkly from legacy publishing models. Explore how automation, ad-supported media, subscription culture and publishing culture are changing drastically in the 2020s.

Latest stories

66 posts

Analytics

Gathering audience data from your content

Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.

Information Architecture

The 6 biggest challenges of redesigning this website

I'm not a web developer, but I know how to build websites. Read about my process for The Content Technologist's redesign.

Analytics

Big marketing stats with no context are (defeatable) monsters

Our professional conversations in the age of data excess and growth hacking don’t often reflect complex narratives. Data should never shut down reasonable dissent.

Audience & UX