the business of content

What Americans can do to support gun control measures besides just vote

The answer: you don't need to publish web content nearly as often as you think.

Persistent website content hits can drive high-quality traffic and new audience members for years, if you know how to manage them. Here's some strategies to keep that high-quality content.

Unlike more marketing-first ESPs, EmailOctopus is a straightforward tool to build lists and launch email campaigns. Read The Content Technologist review

To evaluate competitors' content strategies and success, I've developed a four-point competitive scorecard that provides clients with just enough data to understand how owned organic content performance compares to similar sites.

Measuring for eyeballs is for chumps. Especially if you care about content.