the business of content

The needs of digital content businesses in late capitalism differ starkly from legacy publishing models. Explore how automation, ad-supported media, subscription culture and publishing culture are changing drastically in the 2020s.

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The 6 biggest challenges of redesigning this website

I'm not a web developer, but I know how to build websites. Read about my process for The Content Technologist's redesign.

Substack v. Ghost: What's better for SEO and UX?

One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?

Banner ads, user experience and core web vitals

Navigating the bad banner ads of old recipe websites

Planning to build trust through content in 2021

At the intersection of content, media and technology, we’re in a unique position to ensure facts are correct. What can we do to plan for the future?

How news media companies lose audience trust

Minnesota Public Radio had some troubles that are reflective of the local and national news ecosystems.

The downfalls of content performance KPIs

KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.