the business of content

The needs of digital content businesses in late capitalism differ starkly from legacy publishing models. Explore how automation, ad-supported media, subscription culture and publishing culture are changing drastically in the 2020s.

Latest stories

111 posts

information architecture

The stubbornly persistent data management / CRM / content calendar tool for web-based businesses: Airtable review

The stubbornly persistent data management / CRM / content calendar tool for web-based businesses: Airtable review

If you think you may start a directory one day, Airtable is a great place for all that info, as well as anything else you could store in a jacked-up spreadsheet.

Search & Discovery

Badass ideas for your pitch deck: Knock your web content out of the park

Badass ideas for your pitch deck: Knock your web content out of the park

What can brands and media companies do to stay on top of it? Try these nine leading-edge ideas for your digital strategy.

Analytics

Commonly misread metrics: Time on page, session duration and engaged time

Commonly misread metrics: Time on page, session duration and engaged time

Session duration and engaged time are crucial performance metrics for content-rich websites. Learn why they're often misread.

Search & Discovery

CT No.89: Would I lie to you?

8.5.21: Build trust with your web content + links.

Analytics

My 2021 tech stack: Robust audience research and a slick SEO toolkit

A stack of flapjacks with fruit on top.

I've made big changes to my tech stack in 2021. Check out what I'm using this year.

measurement

Volument: The most promising alternative web analytics tool

Feature: Volument analytics

Volument is one of the most promising non-Google web analytics tools on the market. Read The Content Technologist review.

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