the business of content

Y'all need to write shorter sentences. Here's what to cut from your business writing and why.

Why "this is" is uninspired writing, despite its popularity in the newsletterverse.

A detailed description of my writing and optimization process, along with how it relates to my freelance business strategy

Why the WSJ and whistleblower testimony on Facebook feels extraordinarily disingenuous

When actually engineering and optimizing content for personalization, two major challenges arise: the Inventory problem and the Interpol problem.

How content personalization systems actually work in 2021