The Business of Content

Quibi has Kermit the Frog dreams of content revolutions.

How should you measure Instagram when Likes are gone? Read about some engagement metrics that tell you the real story.

I fear private equity firms and venture capitalists who rightly think that there is good business in media, but who think that is a game of margin-shifting, tweaking algorithms and P&Ls.

A competitive mindset is endemic in the media and agency businesses where I’ve worked in the past. How can your content business get over competition?

We need to talk about what enables the kind of behavior that minimizes others’ autonomy.

I love the internet and digital content but I don't code. What's up with that?