Audience & UX

79 posts

Big marketing stats with no context are (defeatable) monsters

Big marketing stats with no context are (defeatable) monsters

Our professional conversations in the age of data excess and growth hacking don’t often reflect complex narratives. Data should never shut down reasonable dissent.

Google Analytics 4: What content strategists and analysts need to know

Google Analytics 4: What content strategists and analysts need to know

Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.

Interactive content tools for limited resources: ExCo review

Interactive content tools for limited resources: ExCo review

ExCo builds visually appealing embeddable interactive content without the help of a developer. Read my review.

Planning to build trust through content in 2021

Planning to build trust through content in 2021

At the intersection of content, media and technology, we’re in a unique position to ensure facts are correct. What can we do to plan for the future?

Analyzing Google's auto-complete data: Answer the Public review

Analyzing Google's auto-complete data: Answer the Public review

Answer the Public is a freemium content research tool that generates Google's auto-complete terms. Discover the added context it can provide.

How news media companies lose audience trust

How news media companies lose audience trust

Minnesota Public Radio had some troubles that are reflective of the local and national news ecosystems.

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