Audience & UX

If you feel your content business is not reaching the goals you set, you need to make a goal to be a true, active listener. Here are some tips to get started.

Twyla is an AI-driven chat and conversational design tool. Read The Content Technologist review.

If you create content, Buzzsumo should be the first place you visit to find out how audiences and thought leaders discuss and share your topic.

A competitive mindset is endemic in the media and agency businesses where I’ve worked in the past. How can your content business get over competition?

MediaCloud is a research tool to help journalists, marketers and content developers understand how media covers a topic over time. Read The Content Technologist review.

Perfect for implementing customized training videos or adding some information-gathering following a more polished marketing video, VidGrid is mindnumbingly easy to use.