Audience & UX

In the SEO world we are concerned with Authority. This essay explores how SEO authority is built and recorded.

How should you measure Instagram when Likes are gone? Read about some engagement metrics that tell you the real story.

I fear private equity firms and venture capitalists who rightly think that there is good business in media, but who think that is a game of margin-shifting, tweaking algorithms and P&Ls.

What does it look like when we take a farm-to-table approach to menu and information architecture design?

No matter how you design your navigation, no matter the testing you’ve executed, no matter the data you’ve relied on, some user will insist that you designed your menu wrong.

I define content technology as any tool that helps create — which Story Stitch most certainly does. Read The Content Technologist review.