audience interaction

We create content to build community with our audiences. Find tips and tricks for reaching your audience, whether you're a publisher, marketer or another content professional.

Latest stories

54 posts

The problem with Authority in SEO

In the SEO world we are concerned with Authority. This essay explores how SEO authority is built and recorded.

information architecture

Types of website nav menus: Farm-to-table web design

What does it look like when we take a farm-to-table approach to menu and information architecture design?

content marketing

What happens when your UX opinions shift: Considering IA and menu design

No matter how you design your navigation, no matter the testing you’ve executed, no matter the data you’ve relied on, some user will insist that you designed your menu wrong.

Administration

Practice conversation practice: Story Stitch review

I define content technology as any tool that helps create — which Story Stitch most certainly does. Read The Content Technologist review.

Search & Discovery

5 ways to listen better to your audience

If you feel your content business is not reaching the goals you set, you need to make a goal to be a true, active listener. Here are some tips to get started.

Audience & UX

The case for better chatbots: Twyla review

Twyla is an AI-driven chat and conversational design tool. Read The Content Technologist review.