audience interaction

We create content to build community with our audiences. Find tips and tricks for reaching your audience, whether you're a publisher, marketer or another content professional.

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Gathering audience data from your content

Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.

Faraway, so close! Gather proximity chat review

For those of us suffering from digital and social distance fatigue: Gather proximity chat is here to save the day.

Just show me what you did real quick: Loom review

Loom records video and audio of your screen and is primarily used for software demonstration. Read The Content Technologist review.

Big marketing stats with no context are (defeatable) monsters

Our professional conversations in the age of data excess and growth hacking don’t often reflect complex narratives. Data should never shut down reasonable dissent.

Google Analytics 4: What content strategists and analysts need to know

Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.

Interactive content tools for limited resources: ExCo review

ExCo builds visually appealing embeddable interactive content without the help of a developer. Read my review.