audience interaction

We create content to build community with our audiences. Find tips and tricks for reaching your audience, whether you're a publisher, marketer or another content professional.

Latest stories

54 posts

distribution

How often should your business publish content?

The answer: you don't need to publish web content nearly as often as you think.

The human cache never fully clears

Viral metaphors are callous in the after-era.

Moving the target: Netflix's newest content engagement KPI counts the hours we spent instead of unique eyeballs

Measuring for eyeballs is for chumps. Especially if you care about content.

Search & Discovery

How to use algorithmic and audience data to build content pillars

Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.

information architecture

What's worth your attention? Streaming service UX/UI reviews: Criterion Channel, Mubi, Kanopy

Powered by Hollywood's priorities of intellectual property rather than Silicon Valley's focus on user experience and innovation, the shifts in smart tv interfaces are palpably different than those on a desktop. Here's how prominent film-focused channels stand up.

Production

In-line linking and our intentional web

Links are the building blocks of the web. Revisit your linking best practices in the context of 2020s digital behavior.