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A few things I've learned about Google
Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.
audience interaction
54 postsWe create content to build community with our audiences. Find tips and tricks for reaching your audience, whether you're a publisher, marketer or another content professional.
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How often should your business publish content?
The answer: you don't need to publish web content nearly as often as you think.
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Moving the target: Netflix's newest content engagement KPI counts the hours we spent instead of unique eyeballs
Measuring for eyeballs is for chumps. Especially if you care about content.
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How to use algorithmic and audience data to build content pillars
Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.