Analytics

Content performance measurement is difficult for marketers and publishers alike. Let's get beyond traffic, likes and pageviews and dive into metrics that matter.

Latest stories

70 posts

Search & Discovery

How to measure brand lift using Google Search Console

Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.

Search & Discovery

The ultimate guide to better branded SEO in only 5 steps

Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.

The Business of Content

The 10 dimensions of evaluating the B2B media landscape

The 10 dimensions of evaluating the B2B media landscape

B2B media is having a moment. Consider these 10 dimensions when checking out new B2B media sources.

AI & Algorithms

The new darling of content intelligence tools: Frase review

The new darling of content intelligence tools: Frase review

Frase is attracting attention as the newest content intelligence tool on the market. Read The Content Technologist review.

Search & Discovery

The bright new keyword research tool: Mangools review

The bright new keyword research tool: Mangools review

Mangools is an inexpensive but robust keyword and SEO research tool. Read The Content Technologist review.

Analytics

4 common content engagement analytics patterns that shed light on the lurkers

4 common content engagement analytics patterns that shed light on the lurkers

Want to learn more about how your audience engages with your content? Here are 3 Google Analytics setups and one email metric to watch.

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